Yelo
Bikeshare

Student Work
2022

Yélo, the vibrant face of Montréal’s bikeshare scene, captures the spirit of the city through its identity, shaped by the energy of the urban lifestyle. The fusion within Yelo’s name, melding the French word for bicycle, “vélo,” with a lively yellow — sets the tone for the brand’s energetic personality.

The vibrancy within the brand echoes the active life of Montréal, combining the look and feel of the brand into its location. Typography became Yelo’s voice in this narrative. Leveraging a bold typeface to build an active feeling.